Inbound PR by Iliyana Stareva
Author:Iliyana Stareva
Language: eng
Format: epub
ISBN: 9781119462217
Publisher: Wiley
Published: 2018-04-24T00:00:00+00:00
Figure 4.5 Cisco Newsroom
Source: https://newsroom.cisco.com/home.
Having an online newsroom is a fantastic way to ensure that you are doing media relations the inbound way so that you can attract, convert, close, and delight the media and encourage them to come back again and again.
To fully meet the media's expectations, I want to show you what you need to have in your inbound PR newsroom. It's a simple 16-step formula.
16 Key Things Your Inbound PR Newsroom Needs
Recent media coverage
Press releases—current and archived that can be sorted by year, product/service, topic, and so on
Bylined or guest/contributed pieces for other magazines or blogs
Research or studies and white papers that can also be sorted
Product/service information, fact sheets, and guides
High-quality visual materials such as images, logos, or videos in different sizes and formats
Case studies and testimonials
Interviews or videos with important people from your company
Events and speaking engagements (of prominent people at the company)—past and future so that visitors know where you are going to be
Podcasts and webinars (with presentation slides, maybe a SlideShare feed)
Online media kit with company history and FAQs
Executive bios and their or company awards
Investor and financial information
Contact details to make it easy for the media to get in touch with the right person at your organization (even PR contacts for after hours in case of an emergency)
Blog feed and social profiles links and a Twitter feed
Search and sort functions as well as subscribe options for the media to follow what's happening in the newsroom
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